484.431.7068
Typically, my posts mirror real life situations from which I derive lessons learned that can be applied by lawyers and others to grow their businesses and develop a loyal and enduring client base.
This “The New York Times” article debunks some common misconceptions in our home kitchens (give it a read, you may be as surprised as I was!) Being an avid foodie, I’m all in when it comes to making the preparation and eating of great food a delightful experience!
A myth can be an obstacle, as in the cast iron pan I recently bought and have yet not used because I perceived it was going to be more work than it’s worth (the intimidating instructions for seasoning it, what foods you can and cannot cook in it, when and when not to use soap, etc.). As it turns out, happily, these are not true! This same idea can be applied to the work we do with lawyers and law firms.
Let’s visit some of the myths that, until recently, lawyers unknowingly let serve as obstacles in growing their practices. Our current marketplace has no room for myths.
Ready to debunk five of them?
➤ Sales is a dirty word
➤ We look needy if we ask for repeat work
➤ We shouldn’t advertise or promote ourselves
➤ If our clients had work for us, the phone would be ringing
➤ Asking for introductions or referrals is a sign of weakness
The practice of law is a business, and to scale and grow and ensure a future, its myths need to be replaced with truths that befit an evolving digital, often commoditized and increasingly competitive marketplace.
