Lessons from SNL

SNL has made us laugh for 50 years by balancing consistency with reinvention, collaboration with individuality and entertainment with emotion. Lawyers and law firms – you knew that’s where I was heading, right? – who take a similar approach to business development will build practices that not only endure but thrive.

Few television shows have had the staying power, cultural impact and reinvention skills. We can surmise lessons from SNL’s success over the past five decades, which provides a compelling blueprint for biz dev and a lasting brand.

Keep Refining Your Approach
SNL has thrived by constantly adapting – new cast members, fresh sketches and updated comedic styles. Similarly, lawyers’ practices must continuously evolve, staying ahead of industry changes, client expectations and ways of delivering services. Your efforts should reflect a commitment to reinvention.

Use Recurring Elements with Room to Experiment
From “Weekend Update” to iconic recurring characters, SNL has recognizable elements. But the show also takes risks with new formats and humor. Lawyers should take the same approach developing a strong, recognizable brand while being open to trying new strategies in thought leadership, social media engagement or networking.

Expand Your Impact Through Collaboration
Some of SNL’s most legendary moments come from brilliant collaborations – comedians working together, surprise appearances and cross-generational cast interactions. Surrounding yourself with smart professionals elevates your work. Seek out mentors, team up with other lawyers and engage in cross-disciplinary collaborations.

Connect by Showing Emotion
Part of SNL’s success is that it doesn’t just entertain – it connects with people. Whether through nostalgia, satire or heartfelt tributes (like Adam Sandler’s remembrance of Chris Farley), SNL understands that emotion builds loyalty. Lawyers who focus on genuine relationships with clients, demonstrating empathy and understanding, will foster stronger and longer connections.

Show Up Consistently
SNL delivers a new episode every Saturday no matter what. Some weeks are hits, some aren’t, but consistency is key. Biz dev isn’t about a one-time effort – it’s about steady, ongoing engagement. Keep showing up, even when results aren’t immediate. Your presence and persistence will pay off.

Celebrate Your Wins
SNL’s anniversary special was a masterclass in celebrating success – acknowledging its history, paying tribute to contributors and reinforcing its legacy. In biz dev, take time to recognize milestones, highlight accomplishments and appreciate the work that’s gotten you to where you are.

What’s your biz dev equivalent of a great SNL skit? Are you bringing fresh energy while staying true to your strengths?

To refine your approach – let’s talk.

Photo credit: Theo Wargo/NBC, via Getty Images
from the New York Times, February 17, 2025